If an objection is valid, address it and then ask if you have satisfied the customer’s concerns. For example, “The price is too high” could mean “It’s over my budget sign off” or “I’d buy it if you gave me …
“Ask everyone in the room, if you’re the CEO of the company, which initiative do you believe to be most important,” she says. Can you keep margins modest on some products in order to achieve higher margin sales on others? …
